Readen Holding Corp. (RHCO)

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The division in the company is described in the intro box above.

In 2010 Suncapital bought 100% of Neckermann and introduced an ambitious turnaround plan to change Neckermann to a pure online retailer. In 2012 with a turnover of €1.2 billion Sun capital failed in their turnaround and they filed for bankruptcy of Neckermann.

Otto Gmbh bought the intellectual property right of Neckermann while the Dutch and Belgium operations of Neckermann where sold to a Dutch VC firm. Neckermann Netherlands was at the time still good for over 100 million in turnover and active in sales of good, insurances and credit facilities.

In 2016 Readen Holding corp took over majority in the Dutch and Belgium operations of Neckermann and implemented a new strategy in order to rebuild one of the most well know retail brands in Europe. With a new website tailored to the needs of the new strategy Readen Holding corp will bring back the old USP of Neckermann, bringing deals to the masses.